Event-related potentials to aversive environmental sounds

The Role of Event Related Potentials in Pre-Comprehension Processing of Consumers to Marketing Logos

Background: In human behavior study, by peering directly into the brain and assessing distinct patterns, evoked neurons and neuron spike can be more understandable by taking advantages of accurate brain analysis. Objectives: We investigated the role of Event Related Potentials (ERPs) in pre-comprehension processing of consumers to marketing logos.. Materials & Methods: In the framework of an ...

1 Event Related Potentials

Event - Related Potentials

11 Electroencephalography is one of the most popular psychophysiological methods in clinical and 12 preclinical research and provides a recording that reflects the global electrical activity of the 13 brain – the EEG. A limitation of the EEG is that it represents the summation of all the electrical 14 activity at a given moment in time, making it difficult to isolate the activity associated wit...

Event-Related Potentials

Electromagnetic activity is generated by neurons in the cerebral cortex and subcortical structures of the brain. Neurons generally differ from other cell types of the body by being specialized for the reception, integration, and conduction of excited states. The shape of the neuron is related to its specialized function. Two types of branching extension of the cell body, the dendrite and the ax...

Transdiagnostic Psychiatric Symptoms and Event-Related Potentials following Rewarding and Aversive Outcomes

There is a need for a better understanding of transdiagnostic psychiatric symptoms that relate to neurophysiological abnormalities following rewarding and aversive feedback in order to inform development of novel targeted treatments. To address this need, we examined a transdiagnostic sample of 44 adults (mean age: 35.52; 57% female), which consisted of individuals with broadly-defined schizoph...